Background
Roo is a veterinary relief service platform that connects veterinary professionals with animal clinics through an online staffing solution. There has been a widespread challenge in the industry where providers have been unable to keep up with the demand for animal care. This has resulted in massive potential revenue losses due to unfulfilled relief and has overworked full-time staff at the expense of their work-life balance. Roo looks to fill this gap by delivering a web application for clinics to request for short-term staffing needs in real-time and connect with a pool of freelance veterinary professionals seeking temporary and flexible work.
Approach
The product team engaged in studying the competitive landscape and interviewing veterinarians and other key stakeholders to determine core features for the marketing website and the staffing platform. Additionally, ongoing feedback delivered by users of the platform was collected and addressed through feature enhancement releases, which contributed to the company's initiative to increase the scalability of its solution. During the design process, we made a conscious effort to achieve a look and feel that conveyed Roo as a friendly but trusted platform with a take on lighter and softer branding.
Results
- $5 million in funding raised from operations expansion
- 25% increase in work agreements between veterinary professionals and clinics
- 95% fulfilled staffing rate across all clinics
- 3,000 users added to the platform through referral page launch
