Background
Learn U.S. is a summer learning program developed for international college students interested in the opportunity to enhance their English speaking skills and immerse themselves in American culture. The founders at Learn U.S. wanted to develop a landing website to showcase key value propositions while also providing valuable information regarding the program offerings.
Approach
I collaborated with the founders to develop a company logo and style guide that aligned with the desired visual branding. Additionally, I conducted market research to look at competitor programs to evaluate and develop an appropriate web content strategy for Learn U.S.
